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Tel Avivians literally mourned when Rothschild 12 cafe and bar closed its gates by the end of 2017.

No one could imagine that its new incarnation will top the beloved local institute of the last decade.

And yet, from the minute Herzl 16 opened it's doors (like its predecessor the name reflects on its location), one stormy afternoon last January, by Ruti Broudo and her team, it was clear that after the usual few “How I miss the Ham & Cheese Toast of R12” will vanish – here’s a new institute, that suggests the essence of what people loved so much, with the things they’re going to love in the years to come.

Entering through a corridor from the crowded oldest street of Tel Aviv, the shabby-chic café spills out onto a one-of-a-kind inner yard, the heart of a 1921 four-story building, where stylish locals sip coffee and snack on pastries, enjoy Japanese-tinged food or relax over a hearty brunch on weekends.

This European appearance – some guests refer to Berlin, others prefer the thought of Rome or Paris – also belies what awaits visitors inside: an elegant, incredibly well-stocked bar and bistro that prides itself on its artistic bent – Herzl 16 hosts live performances by top musicians, and sets of live DJs on weekends.

This chameleon-like enterprise, that adapts itself to the crowds from early morning to the wee small hours of the night, is Tel Aviv at its best.


Sun.-Fri. – 07:30 till the last customer

Sat. 08:00 till the last customer


הזמינו כאן ועכשיו משלוח או איסוף >
Silence is Golden